The secret to a successful influencer marketing campaign? A perfect brand match needs to be accompanied by channels that reach the target audiences. Our job is to think outside the box, whether it’s a tactical launch or a branded campaign.
PR activities are an important part of a comprehensive marketing strategy. At Asennemedia, we are known for our impactful PR. We tailor memorable encounters with influencers, such as PR Send-outs or PR events, according to the objectives of the campaign.
Strategic influencer marketing is at the core of our business and our approach. Our strategic influencer marketing solutions integrate high-quality influencer marketing into your brand’s strategy, ensuring that the results are always measurable. A strategic approach to influencer marketing provides a holistic view of the results: influencer marketing has synergy with other channels and wider objectives.
Katriina Salonen has been appointed CEO of Asennemedia, starting April 1, 2025. Ulla Vartiainen, the company’s current CEO and founder, will become Chairman of the Board.
The Finnish Competition and Consumer Authority’s guidelines on the labelling of influencer marketing has recently raised many questions. We have compiled its main points in a clear checklist format.
People are now talking a lot about the social media landscape and the range of platforms. Our Communications Lead, Noora, listed the new channels she heard about in internet and corridor discussions and found out what they are really like.
In influencer marketing, you often hear cryptic terms and acronyms. We’ve listed all the odd words and phrases in dictionary form, please.