Katriina Salonen is the new CEO of Asennemedia

Katriina Salonen has been appointed CEO of Asennemedia, starting April 1, 2025.
Ulla Vartiainen, the company’s current CEO and founder, will become Chairman of the Board.

“I have been leading Asennemedia with love for the last ten years. Katriina has been managing the company with me for the past few years and has grown to become a respected and well-liked leader among the board and employees alike. Ten years is a kind of milestone for me. It is a good time to step back, lead the board, and take a deeper look at the strategy. Katriina will lead the operational activities from now on and, together with the staff, will ensure the future success of the company with the support and trust of the board.”

Ulla Vartiainen

Katriina Salonen has worked at Asennemedia for four years in customer relations and sales, most recently as Chief Operating Officer. Salonen has an extensive experience in different media and is a multi-specialist in sales and marketing. She has designed radio, event, and digital marketing campaigns for Finland’s largest advertisers. Salonen is a commercial creative thinker who excels at setting strategic direction and leading a team to achieve key objectives together.

“A big thank you to Ulla for your trust. It is a real honor to take over this ten-year-old Asennemedia and to start piloting its next phase. Together with the team, we will be able to continue and develop Asennemedia’s story for now and decades to come. We want to develop and grow the entire influencer marketing industry and make even more impactful marketing for our clients.”

Katriina Salonen

Asennemedia is an influencer marketing agency that has just started its second decade. Asennemedia’s partnerships are built on wisdom and strategy, created with insight and passion, and managed with enthusiasm. Asennemedia employs 19 people. The company provides clients with strategic influencer marketing, creative design, influencer and channel planning, PR campaigns, send-outs and events, podcasts, and audio content. Asennestudio has created and produced some of Finland’s most popular podcasts, including Sami & Jorma and Papupata.

For more information:

Katriina Salonen +358 44 5656276 katriina@asennemedia.fi
Noora Kirjavainen, Communications Lead, +358 50 468 8705 noora@asennemedia.fi