What are impactful PR activities?
PR activities are an important part of a comprehensive marketing strategy. At Asennemedia, we are known for our impactful PR. We tailor memorable encounters with influencers, such as PR Send-outs or PR events, according to the objectives of the campaign. Building relationships with the right influencers, earning media coverage, or creating pre-launch hype: these and many other goals can be achieved by creating impactful ways to meet the right influencers and their audiences.
You can check out last year’s most impressive PR Send-outs form here.
PR and Relationship Building
1. PR Send-outs
A send-out, seeding or PR gift is a package of products sent to selected influencers with the aim of generating organic visibility. We ensure that each recipient is a good match for your brand, and that the product shipment and packaging materials will bring the influencer happiness for an extended period of time on your behalf. A successful PR send-out delivers results.
2. PR Events
An event is a good platform for launching a new product or giving a boost to a campaign. A PR event allows influencers and journalists from industry publications to get to know the brand and products better: a human encounter also makes it easier to evoke emotions.
3. Activities
In addition to broadcasts and events, you can also spark discussions or organize stunts. Our task is to ask the question: “Is this the next big thing people will talk about?” All actions are designed on a campaign-by-campaign basis according to your objectives – but always with the aim of getting your brand seen and heard.