Boozt
Boozt launched its influencer marketing actions in Finland in 2023, partnering with Asennemedia from the start. The aim of this collaboration was to increase brand awareness and to strengthen Boozt’s image as an online store offering quality Nordic brands for clothing, cosmetics and home goods.
Consistent brand building
As the aim was to strengthen the brand image and to increase brand awareness on the market, a long-term and consistent collaboration with brand ambassadors was established, spanning the entire year. We selected three brand ambassadors for Boozt: Hanna Väyrynen, Linda Ekroth, and Didem, all of whom successfully raised interest in the brand and its assortment quarter after quarter while building Boozt’s quality image as a Nordic online store.
At Asennemedia, Katja Simula, who is responsible for Boozt’s account, is pleased with the choice of influencers: “For the client, the most important goals were to drive online traffic and generate purchases. Therefore, we chose influencers who we knew would have followings with both the willingness and the capacity to buy the products, as well as a proven ability to motivate their followers to make purchases. Hanna, Linda, and Didem are popular influencers from whom followers seek lifestyle and fashion advice. Each has a strong personal style and slightly different target age groups, but above all, fashion is in their blood and fits naturally into their content. The year-long collaboration, competitive campaign codes, and skillfully executed content have led to excellent results.”
“Working with Asennemedia has been easy and reliable for us as a client. We have been satisfied with the professionalism, creativity and commercial results of our partner. Asennemedia has consistently demonstrated a deep understanding of the Boozt brand and the influencer marketing objectives relevant to us, from the initial planning to the execution of individual campaigns. The influencers selected for the partnership have aligned seamlessly with Boozt’s broader influencer strategy, building relevant content for our target audiences while exceeding our expectations in terms of reach and audience engagement.
Attention to detail and a strategic approach in selecting influencers that truly resonate with our brand has been an important part of the success of the partnership. The quality of the content produced by our influencers has increased the visibility of our brand and significantly increased the engagement and positive vibes of our target audience.”
Inka Wirman
Country Manager Finland, Boozt
Content that fits into the influencers’ lives delivers results
From both influencer reports as well as splendid conversion rates and feedback from followers we can see that influencer marketing has really succeeded in strengthening the quality image of Boozt as a brand and in supporting its growth in the Finnish market. The beautiful, skilfully executed and relevant fashion content reaches the target audience and steers people towards buying.
“The brand ambassadors have done a great job in both fulfilling the brand’s wishes and also making even long storylines inspiring and engaging: the completion rate has consistently remained above 90%, which is not usually the case for such long stories. Over 17,000 clicks on links to the online store is an exceptional result,” says Roosa Eloranta, Senior Project Manager at Asennemedia.
Influencer marketing works when it is true to its roots: real life. Campaigns perform best when they fit around the influencers’ organic content and their important life events. That’s why Boozt’s campaigns have featured moments that really matter: dressing up for a film festival, packing for a trip to France and celebrating Mother’s Day.
Key figures 2023
17 329
Clicks to online store
7,55 %
Engagement rate
862K
Impressions