HBO Max – And Just Like That…
The stylish HBO Max and Tuplakääk-podcast’s Brunch celebrated the second season of the hugely popular And Just Like That… series. The New York City style brunch was held at the gorgeous venue Signature Erottaja.
Naturally, the dress code was for each guest to style themselves inspired by their own favourite character in Sex and the City – the guests posed for photos at Carrie’s window while wearing outfits that exuded the spirit of the familiar characters. The outstanding results showed that the influencers were eager to really get into the beloved theme.
A favourite project of both Asennemedia and the hosts
“It was really important that both Enni Koistinen and Kirsikka Simberg were involved in planning and curating the guest list: it made the event look both like HBO Max and Tuplakääk. Our opinions were listened to and we were able to use our creativity boldly – this project was definitely one of my favourites during my whole career at Asennemedia”, says Laura Keskitalo, Senior Project Manager at Asennemedia.
Thank you Laura Keskitalo, Senja Kilpeläinen and the whole Asennemedia team – the event turned out great, with you it always turns out great! 💖
Pauliina Harno
PR Manager Finland, HBO Europe
A New York atmosphere and elements from the familiar series
The event included live saxophone music, a quiz on “And Just Like That…” and watching the series trailer. It all culminated in a New York style brunch and a fabulous cake served with wine from Sarah Jessica Parker’s own brand, sparkling water and, of course, Cosmopolitans. The photo wall resembling Carrie’s home window generated a lot of buzz and was strongly featured in the content of the influencers.
Photos by Camilla Bloom
Key figures
91,5K€
Earned PR value
15
Influencers
606K
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