Podcast Advertising
How can an influencer build your brand
through a podcast?
An influencer podcast is a format where your brand’s message gets time, depth, and trust, which is why it delivers more impact than any other content format.
When an influencer’s charisma meets the intimacy of audio, your brand message lands in a way that’s truly unique. In almost every other medium, capturing a consumer’s attention for more than a few seconds is a challenge. A podcast is the exception. Through an influencer podcast, your message receives the listener’s full, undivided attention, making it one of the most powerful ways to deepen your brand story and shape perception.
With an influencer podcast, your brand gains:
In the influencer podcast, your brand will get
- Longer attention span: your message has the space to genuinely sink in
- Deeper audience connection: audio feels personal, creating real closeness with listeners
- Authentic context: your brand is woven into natural conversation, not delivered as advertising
- Multi-channel content: episodes generate social media clips that extend your reach
- Repetition and memory: consistent exposure builds the recall needed to shift attitudes and drive behavior
Podcasts by Asennestudio
Aamukahvilla
Henriikka Reiman
Kehorauhaa
Veera Bianca
Metti and Miklu
Metti & Mikael Forssell
Mimmit sijoittaa
Pia-Maria Nickström &
Hanna Tikander
Naapurissa
Iina Hyttinen &
Salla Salmela
Pariasiaa
Hanna & Henrik Angelvuo
Stylecast
Anna Drouault &
Linda Björnberg
Podcast Ad Formats
1. Fixed Pre-roll and
Mid-roll
A 1-2 minute advertisement designed and spoken by an influencer for one episode of a podcast. Pre-roll is heard at the beginning of the episode, mid-roll in the middle. The ad stays in the podcast forever and accumulates listens over time. Especially suitable for brand advertising.
2. Dynamic Pre-roll and Mid-roll
A 1-2 minute advertisement designed and spoken by an influencer for each episode of one podcast. Pre-roll is heard at the beginning of the episode, mid-roll in the middle. The ad runs in the podcast for a certain period of time, after which it is removed. Particularly suitable for tactical ads with campaign codes.
3. Content Episode
An episode designed and executed by an influencer. Contains the brand messaging throughout the episode. Best suited for holistic overview of a large-scale topic.
4. Spot Advertisements
A spot is a 30-second ad that runs on all our podcasts relevant to your target audience for an agreed period of time.
